5 Steps to Promotion Strategy

  • Author: Mary Joyce

Summary

A Powerpoint presentation, originally presented at the 2011 Istanbul meeting, about how to promote project elements. This will help you to disseminate the PG and patient-friendly guides and also to recruit people for your trainings.

The 5 Steps:

 

1:Define Goal

2:Define Audience

3:Find Partners

4:Determine Media

5:Select Actions

 

Examples:

 

Goals: trainings : PG : patient-friendly

Audiences: lawyers  : doctors : patient groups

Partners: professional organizations : NGOs : working group members : journalists

Media: publications : NGO web sites and offices : flyers in hospitals : radio

Action Plan: bulleted list : detailed report

 

How to Make Media Choices:

 

Look for overlap between media you and your partners have access to and that your audience pays attention to.

Contact US

 

This site is supported by

 

Aspher

Association of Schools
of Public Health
in the European Region

 

 

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